As an entrepreneur, it’s important to stay up-to-date on the latest email marketing trends for insurance companies. In order to assist with this, we’ve put together a list of 10 email marketing templates that you can use and update as needed.
1. Welcome Email
Send this email to new potential customers as a way of introduction. It should include information about the company, what you do, and how you can help the customer.
Dear [Customer],
Welcome to our insurance company!
We are excited to have the opportunity to help you with all of your insurance needs. We offer a wide range of insurance products and services, and we are confident that we can find the right solution for you.
I am your personal customer service representative and I want to thank you for choosing our insurance company.
Please call on me with any questions or if I can serve you in any way.
Sincerely,
[Your Name, title, email address and direct cellphone]
2. Newsletter Email
This email can be sent on a monthly or quarterly basis to insurance customers and leads. It should include company updates, industry news, tips, and anything else that would be of interest to the reader.
Dear Reader,
Welcome to our insurance newsletter. In this issue, we will be discussing the following topics:
- Company Updates: Check out our newest location!
- Industry Updates: Life Insurance: Necessary or Not?
- 5 Money-Saving Tips to Bundle Insurance Products & Save Your Cash
- You are Invited: Join our fundraiser for local military veterans!
We hope you enjoy this issue, and we look forward to bringing you more insurance news in the future.
If you have any questions or would like to discuss your insurance needs, please don’t hesitate to contact me directly at _________________.
Sincerely,
[Your Name, title, email address and direct cellphone]
3. Contest Email
This email can be sent to insurance customers and leads as a way of generating interest and engagement. It should include information about a contest or giveaway that your company is running, and how the reader can enter to win.
Dear Reader,
We are excited to announce our insurance company contest!
This is your chance to win a free insurance policy from our company. To enter, simply fill out the form below and submit it by the deadline.
We will be selecting one lucky winner at random, so be sure to enter today.
If you have any questions, please feel free to give me a call at __________________.
Thank you for your interest and good luck!
Sincerely,
[Your Name, title, email address and direct cellphone]
Sale Announcement Email
This email should be sent to insurance customers and leads when the company is running a sale or promotion. It should include information about the sale, what products are included, and how long the sale will last.
Dear Reader,
Our insurance company is excited to announce our latest sale!
For a limited time, you can receive 20% off all insurance policies. This is a great opportunity to save on the coverage you need.
To take advantage of this offer, please give me a call at my direct line ________________ and I will take care of all the details.
Thank you for your interest in our insurance company and I hope you enjoy this exciting discount.
Sincerely,
[Your Name, title, email address and direct cellphone]
Customer Retention Email
This email should be sent to insurance customers who are at risk of canceling their policy. It should include information about the company, what you do, and how you can help the customer.
Dear Reader,
We are sorry to hear that you are considering canceling your insurance policy with us. We understand that there are many insurance companies to choose from, and we appreciate your loyalty.
Before you make a decision, I want to remind you of all the great things our insurance company has to offer. Our company has a wide range of insurance products and services, and I am confident that I can find the right solution for you.
I hope you will give us another chance and I look forward to answering any questions you may have. I’d also be delighted to search for a new or revised insurance package that better fits your needs.
Please feel free to contact me at my direct phone number____________________.
Sincerely,
[Your Name, title, email address and direct cellphone]
Cross-Sell/Upsell Email
This email should be sent to insurance customers who might be interested in additional insurance products or services. It should include information about the company’s other products, and how they can benefit the customer.
Dear Reader,
We are excited to announce our insurance company’s new line of insurance products!
We have a wide range of insurance plans and services and we are confident that we can find the right solution for you.
We hope you will take advantage of our new products, and we look forward to serving you in the future.
Sincerely,
[Your Name, title, email address and direct cellphone]
Customer Service Request Email
This email should be sent to insurance customers who need to contact customer service. It should include information about how to reach customer service, and what the customer can expect from the experience.
Dear Reader,
We are sorry to hear that you are having trouble with your insurance policy. We understand that it can be frustrating to deal with insurance companies, and we want to help.
Our customer service team is available to help you Monday-Friday from 9am-5pm EST.
You can reach us by phone at 1-800-123-4567, or by email at [email protected].
We appreciate your patience and we look forward to helping you resolve your issue.
Sincerely,
The Insurance Customer Service Team
Feedback Request Email
This email should be sent to insurance customers who have recently had a good experience with the company. It should include information about how the customer can leave feedback, and what the company will do with that feedback.
Dear Reader,
We are glad to hear that you had a positive experience with our insurance company.
We strive to provide the best possible service to our customers and we appreciate your feedback.
We review all feedback carefully and we use it to improve our services.
If you are interested in reviewing your insurance package or if I can answer any questions, please feel free to give me a call on my direct phone______________________.
Thank you again and I look forward to serving you in the future.
Sincerely,
[Your Name, title, email address and direct cellphone]
Event Invitation Email
This email should be sent to insurance customers who might be interested in attending an insurance-related event. It should include information about the event, and how the customer can RSVP.
Dear Reader,
You are invited to attend the insurance industry’s premier event of the year!
The insurance conference will be held in New York City on October 1-3, and it will feature a wide range of insurance experts.
If you would like to attend, please RSVP by September 15. You can do so by emailing us at [email protected], or by calling 1-800-123-4567.
We hope to see you there!
Sincerely,
[Your Name, title, email address and direct cellphone]
Timing is Everything Email
This email should be sent to insurance customers who make late payments to their policy. It should include information about the importance of timely payments, and what the customer can expect if they do not make a payment on time.
Dear Reader,
Your insurance policy comes with set payment dates each month and I want to remind you of the importance of timely payments. If you do not make a payment on time, your policy may be canceled and you will be responsible for any damages that occur during the lapse in coverage.
Nobody would want this to happen and, one way you can avoid policy cancellation is by setting up automatic payments for your insurance policy. You can do this by logging into your account on our website or by contacting our customer service team.
Thank you for your attention to this matter. If you have any questions, please don’t hesitate to call me at ______________________. I look forward to continuing to serve you.
Sincerely,
[Your Name, title, email address and direct cellphone]
Conclusion
Insurance email marketing can be a great way to connect with customers and keep them updated on new products, services, and events. By using the insurance company email marketing templates provided in this article, entrepreneurs can create your own effective email campaigns that will connect with customers and help increase sales.